Digital Marketing Fundamentals
Get an introduction to the basics of digital marketing — learn Search Engine Optimization (SEO), social media and paid ads strategies and more! This 1-day workshop is designed to equip you with real-world digital marketing skills you can apply immediately. Get practical training on SEO, content strategy, and foundational tools that drive growth in the digital space.
Digital Marketing 101
Understand the core principles of digital marketing, the customer journey, marketing funnels, and how to use digital as a growth strategy for your business.
Identifying Your Ideal Customers
Learn how to define your target market, create a brand persona, and tailor your messaging to the right audience.
Build Your Online Presence
Discover simple, beginner-friendly digital marketing tools like social media, Google Business Profile, and E-mail Marketing which you can use to show up online and attract your ideal customers —no tech skills needed.
SEO for Beginners
Get a solid foundation in SEO, and how to use AI for smarter optimization.
Winning with Social Media
Explore top platforms like Facebook, Instagram, LinkedIn, and TikTok. Design campaigns that convert to measurable results.
Plan, Launch & Grow
Develop your own digital marketing campaign with step-by-step guidance—plus hands-on activities to turn knowledge into action.
What This Training Is NOT
Not a Shortcut to Overnight Success
This isn’t a get-rich-quick program. You’ll learn solid fundamentals, but it’s up to you to apply, test, and grow your strategies over time.
Not a Guarantee of Expertise in 1 Day
You won’t walk out an expert. Digital marketing is constantly evolving, and mastery comes with continuous learning and real-world experience.
Not a One-on-One Coaching Session
While we’ll assist you every step of the way, this is a group learning experience. For one-on-one mentorship, a separate arrangement is required.
Not a Deep Dive into Coding or Programming
We won’t be teaching you to code or develop full websites.
Not a Meta Ads or Funnel-Building Course
This training will focus on building your foundational knowledge of digital marketing channels and tools.
Not a One-Size-Fits-All Solution
Every business is different. You’ll discover the available tools and strategies, but ultimately, you’ll choose what’s most relevant to your goals.
CJ Masungsong
CJ has been doing Sales and Marketing for over 20 years. This includes working in agencies helping brands scale their business in the past decade, growing start-ups valuing at $2,500 per month to over $100,000 per month. He is also a regular speaker at various Digital Marketing, Sales, and Leadership Certification Groups in Southeast Asia. Overall, He has worked with over 3000+ websites on their digital marketing campaigns for SEO, Paid Media, Web Development, and Social Media.
We train you.
We innovate with you.
Digital marketing training is only the beginning. This can be your brand’s jump-start to it’s digital journey. We base our curriculum and suggested services on data-driven roadmaps that have been tried and tested to meet your business goals.
OSA Training and Education
Certified Digital Marketer
Fiera de Manila, Inc.
Neotrade Learning
Digital Marketing Institute
Asian Institute of Management
Transformative teaching is our core
We've helped over 120+ businesses
While we are not the only organization in the Philippines that offers digital marketing solutions, we are part of the few that focuses mainly on training.
Part of our goal is to digitize and educate PH based businesses across different industries; whether it’s through our marketing solutions or our curated training modules.
Since we include training as part of our services, we make sure that we are always on top of our game. Search engines and social media platforms release multiple updates each year that affect how your brand can appear in their respective search engines.
Our partnership ensures that you are well-informed and up to speed with data that leads to your expected outcomes.
We believe that learning starts from the willingness to be better. And that drive for growth is best fueled by creativity and positive reinforcement.
We’ll take care of the training, mentorship, and coaching. We’ll empower you.
You just need to be Be PreZent!
What our students say about our Digital Marketing workshop
“The training was able to give our staff a big boost in confidence. Big enough that they started practicing what they learned from the session.”
Marco Protacio, President of You +
“There is always new knowledge on training workshops on top of their expertise. Then it's the practical application that pushes the learners to evolve.”
Tintin Liboro, Managing Director of Neotrade Learning
"Prezent Digital focuses not only on hard skills but also soft skills that ultimately lead a team to its goals. Whether it's sales training or building customer success, the meaningful results always speak for themselves."
Joshua Pielago, ANZ Site Lead for Uber.
WHAT YOU CAN EXPECT DURING THE 1-DAY TRAINING:
Here’s the course outline of the 1-day digital marketing training - The discussion points, activities, and key takeaways:
| TOPICS COVERED | KEY ACTIVITIES & TAKEAWAYS |
|---|---|
|
DAY 1
|
🎯 Activity: Create Your Brand Persona
📌 Learn how to align your digital assets with your business goals
📌 Craft an actionable digital marketing strategy plan
|
EXPECTED OUTPUT: At the end of the 1-day training, you are expected to have:
A Defined Brand Persona
Your business’ ideal customer profile—complete with demographics, pain points, and messaging tone you can use in all your marketing.
Brand Portfolio Audit
A basic performance check of your existing website or landing page, or an audit report of your social media presence.
A Digital Marketing Plan
A personalized, actionable plan outlining which strategies to focus on, which platforms to use, and how to measure your success.
HOW MUCH IS THE INVESTMENT?
In this all-in-one fundamentals course, you'll learn:
- Search Engine Optimization (SEO)
- Customer Journey & Marketing Funnel
- Identifying Your Target Market & Creating a Brand Persona
- Social Media and Paid Ads Best Practices
- Branding & Online Consistency
If You Take These Topics Separately, Here's What It Might Cost You:
| Skill Area | Typical Course Cost |
|---|---|
| SEO Basics | ₱3,000 – ₱5,000 |
| Branding & Persona Creation | ₱2,500 |
| Social Media Marketing | ₱3,000 |
| Paid Media Marketing (Google Ads) | ₱5,000 |
| TOTAL VALUE | ₱15,500+ |
But You Get It All for ONLY ₱2,887
(VAT-inclusive | Limited Introductory Rate Per Person)
And That’s Not All — You Also Get:
Start your Transformative Digital Marketing Journey With Us! Don’t overthink. Just Show Up and Be PreZent! We’ll take care of the rest.
May 23, 2025 (Friday) | 9am to 5pm (with 1 hour lunch break)
VENUE: 4th Floor, Trinity Building, East Kapitolyo Drive, Pasig City
WHAT TO BRING:
- LAPTOP/CHARGER
- NOTEBOOK AND PEN
- WATER TUMBLER
- MEDICINE
- BUSINESS CARD (FOR NETWORKING)
WHAT ELSE YOU SHOULD KNOW:
- PARKING: PAID Parking is available at: The Vantage at Kapitolyo (4 mins walk from the Training Venue)
- DRESS CODE: Casual
- FOOD ALLERGIES: Please specify in the form below if you have any food allergies
- WIFI: Wifi is available in the venue
- NO ELEVATORS / ESCALATORS in the building (building is not wheelchair accessible)
- Strictly 1 slot per registration only. There is no waiting room for any additional unregistered person.
- No smoking / vaping
- No pets allowed
- PHYSICAL O.R. AVAILABLE UPON REQUEST
