Proposal · Social Media Management

Community First

PreZente Digital × BGC

Building Communities. Driving Growth.

About Us

Who Is PreZente Digital?

PreZente Digital Advertising Inc. is a full-service digital marketing agency based in Metro Manila, Philippines — founded on the belief that every brand deserves to rise to Position Zero: the top-of-mind, top-of-trust, first-choice position in their market.

From our founding, we've been a community-first agency. We don't just manage pages — we build digital communities that convert followers into loyal advocates and advocates into customers.

Our Mission

To make world-class digital marketing accessible to every Philippine business — and to help brands rise to the top of every digital touchpoint that matters.

Our Vision

To be the most trusted digital growth partner for Philippine brands — known for results, relationships, and relentless creativity.

Core Values
Community First
Every strategy starts with the audience — not the algorithm. We build around people.
Creative Integrity
We don't do cookie-cutter content. Every brand gets a voice that is genuinely its own.
Data-Driven Decisions
Creativity guided by insights. Every campaign is measured, optimized, and reported transparently.
Radical Transparency
No vanity metrics. No black boxes. You always know exactly what we're doing and why.
Industries We Serve
Food & Beverage Retail & Lifestyle Healthcare & Clinics Real Estate Events & Hospitality Finance & Legal E-Commerce Start-Ups
The Team

Meet the Founders

When you work with PreZente Digital, you work directly with the founders. Not account managers. Not coordinators. Three seasoned brand and digital marketing leaders who have spent their careers building the expertise they now put to work for every client.

Jodie Doria-Axalan
Jodie Doria
Founder & Managing Director

Senior-level brand strategy · paid media mastery · the ability to translate a brand's identity into content that performs — not just content that looks good. A brand and digital marketing strategist with deep, hands-on experience running full-scale, multi-channel campaigns.

Performance Strategy Community Building Certified Meta Buyer Brand Creative Digital Strategy & Execution Lead Former Marketing Director: Grandison US & PH
CJ Masungsong
CJ Masungsong
Co-Founder · Head of Organizational Development & Training

Deep expertise in digital marketing operations and the leadership background to build and sustain high-performance teams around it. He has held Director-level roles in training and marketing operations, and spent years in senior organisational development positions within global digital agencies — designing the systems, programmes, and cultures that make consistent results possible.

Training Excellence AI Process Optimization +15 Years Practice in Digital Marketing Content Marketing Lead Sales
Malorie Magsuci
Malorie Magsuci
Co-Founder & Chief Operations Officer

Digital marketing and brand operations leader who understands the full lifecycle of how a brand shows up online — from the strategic intent behind a campaign to the content systems that keep it running with precision.

Technical Expertise AI Search Optimization Senior Brand Operations Experience Client Experience Brand's Digital Presence Former Marketing Lead: Truelogic | SEOReseller
3 Founders · 3 Disciplines
15+ Years Combined Experience
100+ Philippine Brands Served
Why Three Founders Matter

Most agencies put senior people in pitches and junior teams on accounts. PreZente is structured differently — the founders are the team. When BGC engages PreZente, Jodie leads brand strategy and paid media, CJ owns the operational frameworks and training, and Malorie ensures everything is delivered to the standard it was promised. You get three decades of seniority applied directly to your brand — not filtered through a layer of account managers.

Our Work

Clients & Portfolio

We've built communities and driven measurable growth for brands across industries — from local start-ups to established names in food, wellness, retail, and lifestyle.

Brands We've Worked With
Services

What We Do For You

A complete social media management suite — from strategy and creation through to community engagement, paid amplification, and transparent performance reporting.

01
Social Media Management

End-to-end management of your social channels — publishing, scheduling, monitoring, and maintaining brand consistency across every platform we manage on your behalf.

02
Content Creation & Strategy

Custom-designed graphics, Reels, Stories, carousels, and captions — all built around your brand voice, audience behavior, and a data-informed content calendar.

03
Community Building & Engagement

Active daily engagement — responding to comments, DMs, and mentions; identifying brand advocates; and fostering conversations that turn followers into a loyal community.

04
Paid Ads & Boosting

Strategic paid amplification of top-performing organic content plus dedicated Meta Ads campaigns — targeted to your ideal BGC audience for maximum reach and ROI.

05
Analytics & Reporting

Monthly performance reports with clear metrics — reach, engagement, follower growth, content performance, and paid ROI — with strategic recommendations for the next period.

Our Approach

The Community-First Strategy

We believe the most powerful digital growth comes from genuine community — not follower counts. Every strategy we build starts with the audience and works outward from there.

Our Philosophy

Before we create a single post, we listen. We map your audience's language, their pain points, their aspirations — and we build content that speaks directly to them. Then we measure everything, adapt constantly, and scale what works.

The 4 Strategic Pillars
Pillar 01
Listen

Audience research, competitor listening, trend monitoring, and platform behavior analysis — before any content is planned.

Pillar 02
Create

Brand-authentic content built around your audience's language — not templates. Every post has a purpose: educate, entertain, inspire, or convert.

Pillar 03
Engage

Active daily community management — turning comments into conversations, followers into fans, and fans into advocates who bring others in.

Pillar 04
Grow

Data-driven optimization, strategic boosting, and quarterly pivots based on performance — always pushing toward sustainable, compounding growth.

How We Tailor Strategy Per Brand

No two brands receive the same strategy. BGC's unique brand identity, audience, and business goals will inform a fully bespoke strategy — including platform mix, content pillars, tone of voice, posting frequency, and paid media approach — developed in the first two weeks of onboarding.

How We Work

Our 6-Step Process

A structured, repeatable process that keeps content flowing, the community growing, and your reporting always on time.

Step 01
Discovery & Onboarding

Brand deep-dive, audience research, platform audit, and goal alignment. We get to know BGC before we create a single post.

Step 02
Strategy & Content Planning

Monthly content calendar built around your brand pillars, key dates, campaigns, and platform-specific best practices.

Step 03
Content Creation & Approval

Design, copywriting, and video editing — then a clear approval workflow before anything goes live on your channels.

Step 04
Scheduling & Publishing

Platform-optimized publishing at peak engagement times. Consistent, on-brand, on-schedule — every single month.

Step 05
Community Engagement

Daily monitoring, responding, and community-building activities. We're present in your comments and DMs, representing your brand professionally.

Step 06
Reporting & Optimization

Monthly performance reports with actionable insights. What worked, what didn't, and what we're doing differently next month.

Performance

The Numbers Don't Lie

Real results from real clients — tracked and documented across the PreZente portfolio. Every number below is sourced directly from Meta Business Suite.

4.66M
Video views in 44 days
Atty. Gurfinkel · Immigration Law
14.7×
Link clicks per follower
MarQed Medical Aesthetics
87.2%
Cost per lead reduction
Grandison Nursing · 3 years
75×
More engagement vs before
Lucca Creatives · 18 months
Notable Client Wins
Social Media Management
Law Office of Atty. Gurfinkel
The Challenge

Build an active, engaged Facebook presence for one of the Philippines' most recognised U.S. immigration law firms — reaching Filipinos researching their immigration options.

The Result

4.66M views · 2.77M unique viewers · 13,516 new followers — all in 44 days. A single viral week drove 1.69M views and 5,196 new followers in 48 hours.

Facebook Ads · Lead Generation
Grandison Nursing
The Challenge

A nursing recruitment programme spending ₱100K/month with almost no return — generating only ~3 qualified leads per month from its entire ad budget.

The Result

3,107 qualified leads · 785 nurses hired · 87.2% cost per lead reduction. Spend cut by 75% while lead volume hit an all-time high in Year 3.

Social Media Management
MarQed Medical Aesthetics
The Challenge

Launch and grow the social media presence of a new medical aesthetics clinic in Naga City — building local brand awareness and converting followers into clinic bookings.

The Result

41,557 link clicks · 57,607 page visits · 14.7× clicks per follower — establishing MarQed as the most-followed aesthetics brand in its local market. 47.6% of audience from Naga City alone.

The PreZente Advantage

Why Choose Us

There are dozens of agencies. Here is why brands in the Philippine market consistently choose PreZente Digital — and stay with us.

01
Community-Led Approach

We build audiences that genuinely care about your brand — not inflated follower counts that never convert. Community is our differentiator.

02
Local Market Insight

PH-based team with deep understanding of Filipino consumer behavior, local culture, trending references, and the nuances of the BGC market.

03
Creative + Data Balance

Beautiful content backed by performance data. Our creative team and analytics team work in the same room — every post is both visually compelling and strategically sound.

04
Dedicated Account Manager

You get one point of contact who knows your brand inside-out — responsive, proactive, and genuinely invested in your growth.

05
Transparent Reporting

No vanity metrics. No black boxes. Every report tells you exactly what happened, what it means for your business, and what we're doing next.

06
No Lock-In Contracts

We earn your continued business through results, not legal obligations. Start with a 3-month engagement and scale from there.

The Fit

Why BGC & PreZente Digital
Are the Right Match

We don't pitch every brand. We reach out when we see a genuine opportunity — and with BGC, the alignment is clear.

Shared Audience

BGC's community — [describe BGC's target audience, e.g. young professionals, lifestyle-conscious consumers, the BGC crowd] — is exactly the community our team knows how to reach, engage, and grow on social media.

Values Alignment

BGC's [describe BGC's brand values — community, quality, authenticity, etc.] maps directly to our Community First philosophy. We're not just a vendor — we're a brand partner who believes in what you're building.

The Opportunity

[Describe what you see as the current social media opportunity for BGC — e.g. underutilized Reels potential, an engaged but under-managed community, a content gap in a specific topic area, etc.]

What the Partnership Looks Like
  • PreZente acts as BGC's dedicated social media partner — not just an executor, but a strategic growth ally
  • Full transparency on all content, strategy, and performance — nothing goes live without your approval
  • Monthly strategy sessions where we review performance together and plan the next month
  • A dedicated account manager who is reachable during business hours for approvals, urgent posts, and questions
  • PreZente's creative team learns your brand deeply — over time, content gets faster, sharper, and more effective
  • As BGC grows, your package scales with you — no need to switch agencies at every growth stage
Our Commitment to BGC

We treat every client account as if it were our own brand. BGC will have a team that is genuinely excited about what you're building — and that excitement shows in the work.

Our Commitment to Your Brand

We Don't Just Manage Content.
We Protect Your Aesthetic.

BGC's primary directive is clear — maintain the up-market feel, the elevated aesthetic, and the distinct brand voice that sets BGC apart. That's not a constraint for us. It's the brief we work best from.

What We Understand About BGC's Brand

Elevated, not exclusionary. BGC content should feel aspirational and premium — but still warm and community-oriented. Luxury without the coldness.

Visually consistent. Every post, every caption, every Story should feel like it belongs to the same world — a curated feed that signals quality before the viewer even reads a word.

Tone-matched copy. The voice is polished but personable — not corporate, not casual. It speaks to a discerning audience that appreciates refinement.

Place-driven identity. BGC is not just a brand — it's a destination. Content should evoke the feeling of being there: the energy, the design, the lifestyle.

How We Protect and Extend Your Aesthetic
Brand Voice Document
We build a documented Brand Voice & Tone Guide specific to BGC — capturing approved vocabulary, tone parameters, and content rules that every piece of output is checked against before publishing.
Visual Style System
We define and maintain a content visual system — color palette usage, typography hierarchy, photography art direction, and grid/layout rules — so the feed always reads as one cohesive brand, not a collection of posts.
Content Approval Workflow
Nothing goes live without your sign-off. Our structured approval process ensures BGC's team reviews and approves all content before publishing — you stay in control of the brand, we handle the execution.
Monthly Content Calendar Reviews
Every month, we align on the upcoming content calendar — confirming it reflects any seasonal moments, brand priorities, or tone adjustments BGC wants to emphasise that month.
Our Aesthetic Commitment

"The up-market feel of BGC is not something we adapt our strategy around — it's the foundation we build everything from."

Every piece of content we create — every caption, every visual, every Story, every reel — is held against one question: does this feel like BGC? If the answer is anything less than yes, it doesn't go out.

The Proposal

Proposed Scope of Work

A clear breakdown of exactly what PreZente Digital will deliver for BGC each month — platforms, deliverables, cadence, and timeline.

Platforms Covered
Instagram
Facebook
TikTok
[LinkedIn — if applicable]
[Twitter/X — if applicable]
Monthly Deliverables
Feed Posts
[X] branded posts/month — mix of product, lifestyle, promotional, and community-driven content. Format: static + carousel.
Stories
[X] Stories/week — behind-the-scenes, polls, countdown, offers, and community features.
Reels / TikTok
[X] short-form videos/month — trend-led content, brand storytelling, product showcases, and community spotlights.
Community Mgmt
Daily monitoring and response to comments, DMs, and mentions — within business hours. Escalation protocol for sensitive queries.
Paid Boosting
Strategic boosting of top-performing content. [If ads management is included:] Full Meta Ads campaign management with budget recommendation and ROAS reporting.
Reporting Cadence
Monthly performance report (delivered within 5 days of month end) + bi-weekly check-in call with account manager.
Start Date
[Proposed start date — e.g. First Monday of the following month, subject to onboarding completion.]
Onboarding Timeline
WEEK 1
Kickoff & Discovery

Brand onboarding, access setup, audience research, and strategy alignment.

WEEK 2
Strategy & Calendar

Content pillars, calendar for Month 1, tone of voice guide, and creative direction presented.

WEEK 3
Content Creation

First batch of content produced and submitted for approval.

WEEK 4+
Go Live

First posts published. Community management begins. Month 1 in motion.

Thank You

Let's Build Something
Great Together.

We believe BGC and PreZente Digital can create something genuinely special for your community. Let's start the conversation.